Achieving Rapid Growth in Fintech By Building Trust (Valiu)

Today’s guest is a CMO who managed the explosive growth of a Fintech app in Colombia. He shares his journey building trust amongst users from a culture different from his own, channel marketing lessons learned along the way, and the market factors contributing to today’s significant growth in the fintech space of Latin America.

Om Podcasten

Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.