Adapting Mobile Marketing Strategies During Coronavirus - Michael Jessen (Socialpoint)

Today’s guest shares how his mobile marketing team adapted its strategies during the coronavirus pandemic and saw an uplift in user acquisition. As part of the discussion, we’ll also be diving into what’s working with their games’ playable ads.

Om Podcasten

Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.