All about Apple's IDFA changes & future role of MMPs - Susan Kuo (Singular)

Apple’s announcement to limit IDFA with iOS14 shook the mobile acquisition ecosystem. Today’s guest is here to answer key questions around this topic: what is really happening, why is this happening, and what alternative attribution options exist?

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.