Arming Your Retargeting Playbook - Stephen Siegel (Scopely)

Today’s guest is a mobile games marketer whose focus is on retargeting. He shares his insights on important considerations for your retargeting playbook--from using promos and leveraging incrementality to potential solutions to retargeting on iOS14.5.

Om Podcasten

Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.