Automation and the Future of Performance Marketers - Simon Kreienbaum (kitchn.io)

Today’s guest is taking the learning curve of coding out of the equation for performance marketers to develop their own automation tools. We take a deep dive into specific and practical uses of automation for marketers, the reasons coders make good marketers, and what this all means for the future role of performance marketers.

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.