Bridging the gap between in-app and brick-and-mortar experiences

Today’s guest, Gideon Toman, is the Digital Marketing Manager at Jo-Ann Stores. In this episode, he shares the challenges of having both a retail store and an online store, all the while providing a first-class customer experience.

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.