Building Resilience for Women in Mobile Gaming - Jayne Peressini (Electronic Arts)

Today’s special guest courageously shares the failures she had to overcome in the pursuit of her passion for performance marketing in the gaming industry as a woman, and how she grew stronger as a result. She shares her stories and advice in this last episode of our mini-series celebrating women in mobile marketing.

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.