Building Trust with Mobile App Users During Coronavirus - Alexandra Kleemann (Shpock)

When coronavirus threatened the DNA of this mobile-first online marketplace, the company took a big risk to keep its users safe. The result: major uplift and built trust. Find out how they pulled it off and what they learned in the process.

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.