Building Trust with Your Product Team - Tommaso Scazzocchio (Freeletics)

At times the goals of performance marketers can seem at odds with the product team’s, and visa versa. Wouldn’t it be helpful to understand why? Today’s podcast guest shares how his company created a multi-department task force to learn from each other, improve collaboration, and build trust internally.

Om Podcasten

Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.