Closing the Mobile App “Digital Gap” - Sylvie Vandevelde (itsme)

Hailing from a background in tourism, advertising, and branding, today’s mobile marketer focuses on branding as a tool to drive growth, educate app users, and reduce barriers to using mobile apps for all people.

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.