Cracking Africa’s Mobile Gaming Market - Cordel Robbin-Coker (Carry1st)

Carry1st is on a mission to be the leading consumer content platform in Africa, focusing on mobile games and fintech companies. In this episode, the co-founder and CEO of Carry1st, Cordel Robbin-Coker, shares his firsthand experience with marketing mobile games to the new, emerging markets of Africa. Learn about African trends, influencer marketing, user behavior, and how the African market compares to the world. Cordel began his career in finance at Morgan Stanley and then the Carlyle Group, where he led a $700 million private equity fund in sub-Saharan Africa. He started investing in tech startups for fun on the side, which led to Carry1st, a marriage between his childhood passion for gaming and the massive potential he saw for mobile content in Africa. He is based in Capetown, South Africa.

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.