Cross Device Media with Eric Kovalkoski (Stitch Fix)

Eric Kovalkoski, Growth and Strategy Manager at Stitch Fix, leads us in exploring some of the key differences between attribution on mobile devices and attribution on the web. He also tells us about different tools available to advertisers to determine the user’s journey through multiple devices.

Om Podcasten

Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.