Customer Experience: The Key Ingredient to App Growth - Bryce Boothby (McDonald’s)

McDonald’s loyalty rewards app grew to 21 million members within the first four months of launching. Today’s guest gives the backstory on the three key ingredients to the success of their massive growth. Learn about customer research at this brand’s scale, how they managed a seamless customer experience, and their creative go-to-market strategy.

Om Podcasten

Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.