Data Science: Advanced Modeling for Mobile - Suresh Pillai

Today on our Data Science Segment, Remerge host Johannes Haupt interviews a theoretical physicist who sheds his expertise in complexity science, or complex systems, in the world of mobile apps. They discuss uplift modeling, incrementally, and causal modeling using machine learning, multi-touch attribution, and marketing mix models.

Om Podcasten

Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.