Data Science: Measuring Campaign Uplift Without Device IDs - Yue Meng (Delivery Hero)

Welcome to the new Data Science segment on the Apptivate Podcast, where Johannes Haupt, Senior Data Scientist at Remerge, explores more technical topics with mobile marketers. Today’s guest shares her insights on how to measure the incremental effect of marketing campaigns without device IDs for A/B testing.

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.