Demystifying AI for Mobile Marketers - Jim Calhoun (Nectar9)

What’s holding mobile marketers back the ubiquitous adoption of artificial intelligence? Today’s AI expert demystifies this revolutionary tech so that marketers can begin leveraging its accelerated learning power.

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.