Engaging Consumers with New Creatives in 2021 (M&C Saatchi Performance)

Today’s guest joins our host in kicking off the new year with resolutions, reflections on what 2020 taught mobile marketers about keeping users actively engaged with creatives, and hopes for future trends in experiential creative and creative ways to add value to advertisements for the consumer.

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.