Mergers & Acquisitions in App Industry - Satya Vinnakota (Vinted)

If you work in the mobile app industry, you may have noticed a mass consolidation of companies taking place across verticals. Today’s guest discusses what factors have accelerated these mergers and acquisitions, how this affects the app ecosystem, and what we might expect to happen next. Satya Vinnakota is the Director of Ads at Vinted, an app for second-hand fashion. He’s kept a pulse on the app economy since he started his career in Delhi at Startup Tunnel and moved onto business development for the performance advertiser, Applift. He is based in Berlin.

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.