Experience the Uplift of Work-Life Boundaries - Liia Palipea (Bolt)

Liia Palipea, Global Head of Food Marketing at Bolt, joins Apptivate’s Women in Mobile series to talk about working smarter, not harder. Liia brought the ride hailing app’s new food delivery feature to market in over 20 countries and 70 cities in Europe and Africa during the pandemic. This experience taught her how to evaluate what’s important and how to cope with stress when nothing can be cut from the to-do list. That’s not all. Liia encourages marketing managers to model work-life boundaries and to take long vacations. She also brings a refreshing perspective to women in the mobile tech industry who fear they will be penalized for what they’ve missed while on maternity leave. Liia is based in Estonia. Prior to Bolt, she worked at an agency as a freelance strategic marketing consultant.

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.