Expert tips on the art of app acquisitions - Josh Peleg (BlueThrone)

In this episode of our Apptivate podcast, app founders, developers, and aspiring product developers can learn about how apps are acquired. We speak to Josh Peleg, the Head of Business Development and Mergers & Acquisitions for BlueThrone, a company that buys and scales consumer apps. Find out how to increase the odds of your app being acquired, what acquisition companies might be looking for in your app, and what you should consider when evaluating potential buyers.

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.