Fighting Cart Abandonment - Mirela Cialai (ZINIO)

Cart abandonment can be a big obstacle in the mobile marketing space. Today’s guest covers the most frequent issues leading to cart abandonment on mobile phones, different strategies to fight this issue, and how to better engage customers in push marketing efforts.

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.