Getting Holistic with ROAS - Shay Yosifon (Beach Bum Games)

Is D7 your performance “true north”? Today’s guest brings a holistic perspective to return on advertising spend and investing in the creative process. Learn how retroactive analysis and benchmarks outside of D7 or D30 shift value.

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.