Getting into People-Based Attribution - David Llewellyn (AppsFlyer)

People-based attribution--everyone’s talking about it, no one knows how to do it, they think everyone else is doing it, and everyone claims that they’re doing it. Today’s guest sheds light on how to get started with this trendy and elusive mobile marketing tech, also known as cross-device or cross-screen attribution.

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.