Growing Your Gaming App Userbase with In-App Surveys - Erik Hegely (Pixel Federation)

How are you learning what motivates your app’s users? Today’s guest is a growth marketer who shares his success using in-app surveys to get to know the userbase of each game title and develops strategies for better creative accordingly.

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.