Growth Marketing and the Secret to Tracking Events - Abdala Pineda (Fondeadora)

Today on the Apptivate Podcast, we're featuring a Chief Growth Officer of a FinTech app startup who grew its user base from 10,000 to 180,000 in half a year. He shares his realizations about growth marketing and how to track events for hyper-growth. Plus, learn how this company is working to change the way people interact with their finances and money.

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.