How Covid Affected Mobile Habits Globally - Lexi Sydow (App Annie)

The way analysts predicted mobile user behavior would change over two to three years happened in 12 months during the Covid pandemic. Today’s guest shares her insight into how Covid affected mobile app user behavior across industry categories around the world--from the surprising use of dating apps to what’s changed with mobile gaming.

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.