How to Build Social Validation for a Mobile App - Jon Lau (Weee!)

Do consumers think your app is too good to be true? Today’s guest talks about establishing social validation to curb skepticism. We dive into different creative strategies including the use of influencers, creating ads with different angles for the same user, and building the narrative hook that delivers truth behind every piece of creative.

Om Podcasten

Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.