How to Engage Gen Z Mobile Users - Ngozi Ogbonna (Overtime)

Do you find Gen Z users difficult to retain or engage, or shy away from this audience base? Today’s guest is with a company that’s very popular with Gen Z, thanks in part to its fast-paced, funny content on social media platforms like TikTok and YouTube. Get ready to lean in, and meet Gen Z where they’re at.

Om Podcasten

Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.