How to Implement Rapid Experimentation - Matt Pate (Finimize)

When this fintech app started doubling, tripling, even quadrupling their ad testing per week, they saw a 50% decrease in the cost to acquire new users. Hence our guest’s motto: “Whoever tests the fastest will win.” Find out how to build an internal system for rapid experimentation.

Om Podcasten

Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.