How to Lead with Confidence and Vulnerability - Erin Webster-Shaller (Lose It!)

This guest was promoted to a leadership role in mobile marketing just before the pandemic hit. Not having all the answers was an unfamiliar feeling that felt like failure at the time. She reflects on what she’s learned about being a leader, thanks in part to working with an executive coach, and shares hacks and habits for success.

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.