How to Nail Humor in Your Mobile Ad Creatives - Arthur Cordier-Lassalle (Voodoo)

Today’s guest leads the creative team at a hyper casual gaming studio whose ads have probably caught your eye. He’s an expert at cheffing up the right amount of shock, weirdness, and humor to make memorable mobile ads that perform and inform gameplay based on universal experiences we can all relate to.

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.