How to Nail User-Generated Content – Yoann Pavy (Diem)

User-generated content, or UGC, is trending in mobile marketing. How do you create a streamlined process for making it? And what’s the difference between good and bad UGC? Today’s guest answers these questions based on his tremendous success taking to the streets of New York City with a camcorder to develop creatives.

Om Podcasten

Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.