How to Optimize Your Mobile Marketing Strategies with A/B Testing - Wout Laban (Leanplum)

Today’s guest shares his expertise on A/B testing so you can apply this powerful optimization arsenal to your marketing strategies. Learn how to properly set up tests, your teams, and what influences to consider.

Om Podcasten

Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.