Is Now the Right Time to Rebrand Your App? - Ariel Cohen

Veteran mobile marketer Ariel Cohen rejoins the Apptivate Podcast to talk about rebranding your app. He tells us why branding matters more than ever, whether it’s the right time to rebrand, deciding how to rebrand, and getting buy-in from your team. Ariel Cohen is a mobile marketing and brand consultant based in Tel Aviv, Israel. Ariel first joined the Apptivate Podcast in 2019 when he was the Head of Mobile User Acquisition at Kape. Most recently, Ariel was the Head of Marketing at Tango.

Om Podcasten

Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.