Is the App World Shifting from Ads to Subscriptions? - Jean-François Grang (Purchasely)

Today’s guest saw the frustration app companies were having with in-app purchases and decided to create a solution. In today’s episode, he shares what that solution is as well as why we’re seeing a trend in app companies moving from advertising models to subscriptions, particularly for publisher-focused apps.

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.