Keep Your Creative Team Inspired - Sharon Romang (Headlight)

Sharon Romang, Vice President of Creative at Headlight, joins Maria Lannon on Apptivate’s Women in Mobile segment for an uplifting conversation about how to keep your creative team engaged with monthly design challenges. Sharon also talks about why dealing with the pain of networking is worth it and how to build an inspiring entourage for your personal and professional growth. Headlight is a New York-based marketing agency offering full-funnel performance media management, creative services focused on mobile-first, data-driven ads, and integrated analytics built for the privacy-first era. Sharon has a background in digital advertising, branded content, and visual storytelling, and has worked for companies like Smartly, New York Magazine, B&H Photo Video, to name a few. Sharon is originally from Buenos Aires, Argentina.

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.