Lessons from the Loss of Third-Party Cookies on the Web - Sarah Polli (Hearts & Science)

Marketers for web browsers and apps are facing analogous transitions in their worlds as Google Chrome is doing away with third-party cookies by the end of 2023. Today’s guest is here to share what app marketers can learn from this parallel industry and how to better prepare for what’s to come.

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.