Leveraging Dynamic Product Ads to Grow Your App – Christian Eckhardt (Customlytics)

Today’s guest is excited about two things: how the role of mobile marketing is evolving and how Dynamic Product Ads (DPA) can save marketers time, money, and resources. Find out how marketers can best leverage automating paid advertising to show the best products that your business has to offer.

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.