Marketing Multiple Apps Under One Brand - Megan Silvey & Molly Plaehn (ASICS Digital Inc)

For big brands like ASICS, can there be useful cross-pollination between a newly acquired, mature app and a newer app within a crowded marketing space? Today’s guests touch on how digital marketing strategies, customer acquisition, and engagement strategies can vary or compliment their multiple apps.

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.