Marketing to Emerging Markets - Josh Gosliner (Juvo)

Should your app be marketed to developing countries? Roughly 75% of the world uses prepaid phones, where mobile plays a massive role in the lives of consumers. Today’s guest shares his expert insights in marketing a mobile app product to emerging markets.

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.