Mitigating Marketing Risks when Scaling - André Kempe (Freeletics)

How do you stay on top of risks when a client’s campaign is rapidly scaling? According to today’s guest, it’s not always about hiring more people. Plus, insights on emerging channels, like TikTok.

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.