Omnichannel Marketing in the Privacy-First Era - Alexander Savelyev (Verve Group)

Today, identifying individual users on their phones and other devices is not always an option for mobile marketers; as a result, many players are now vying to optimize their omnichannel marketing activities. In this episode, we review how the concept of omnichannel marketing developed over time. And, we address why mobile marketers must become smarter when understanding subgroups of their audiences.

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.