One-to-One Lifecycle Marketing Tips for Mobile - Jessy Hanley (Intuit)

How do you reach a customer on a one-to-one basis? Today’s guest cuts to the chase on the hard work it takes to get there. She’ll share her approach to consumer behavior pathways, communication, machine learning, and retention.

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.