Optimize Your Website to Drive App Downloads - Hannah Parvaz (Uptime)

What is the first thing you do when promoting a new app to the world? Hannah Parvaz, Head of Marketing at Uptime, shares how she took insights from customers and embedded them into a marketing strategy. Uptime is a microlearning app that extracts key takeaways from books, podcasts, courses, and documentaries and packages them into five-minute "knowledge hacks". Hannah discusses what inspired her to start optimizing Uptime's organic website traffic with keywords and content, and how she helped turn their website into one the company's biggest drivers of app acquisition. Hannah was dubbed  “App Marketer of the Year” and has given talks at the App Growth Summit and SpeakHer.

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.