Preloads: A Frictionless User Experience - Martijn Lancee (LinkedIn)

Martijn Lancee is the Director of Business Development and Growth at LinkedIn. His team is responsible for the company’s success in getting the app preloaded on 800 million cell phones worldwide. In this episode, Martijn discusses all things mobile preload programs, including tips on how to succeed, how to optimize once campaigns are launched, how to evaluate your program’s performance, and the differences between open market channels and carrier channels. Prior to his role at LinkedIn, Martijn was the head of the preload program at Google. From shaping surfboards in Barbados to leading strategy and business for Heineken in Rwanda, Martijn has been around the world. Now he hangs his hat in San Francisco with his family where he enjoys surfing and mountain biking.

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.