Proactive Mobile Marketing Strategies for Apple’s Data Privacy Changes – Liz Emery (Tinuiti)

Are you preparing for Apple’s looming changes to data privacy? Today’s guest shares strategies and solutions for how marketers can get ahead of the curve, things like investing in complimentary attribution models to SkAdNetwork. We’ll talk about media mix models, incrementality studies, first-party data infrastructure, channel diversification, and more!

Om Podcasten

Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.