[Rebroadcast] Using Incrementality to Drive User Growth

Today we bring you a rebroadcast of one of our favorites. In this episode, Vincenzo Serricchio, the Global Team Lead of Mobile Marketing at Delivery Hero, shares how he and his team are measuring incremental uplift to grow their user base.

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.