Springing into Mobile Marketing Leadership - Laura Spikermann (Customlytics)

Laura Spikermann began her career in mobile marketing from the ground up at Customlytics, a full-stack app marketing agency based in Berlin. Today she is responsible for managing the company’s six service departments as the Client Services Lead. In this episode, Laura shares what she’s learned about stepping into a leadership role—from setting boundaries with friends at work and discovering her leadership style, to restoring her energy through yoga and mental health services.

Om Podcasten

Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.