Surpass Your Job Title with Personal Branding - Jeff Perkins (ParkMobile)

Jeff Perkins, CEO of ParkMobile, helped grow America’s most popular parking app from 8 million users to 31 million, and counting. Of all the marketing strategies to throw money at, listeners will be surprised to learn what tactic had the greatest impact. Jeff also shares what he’s learned about engaging with users in a way that’s helpful and not, well, annoying. Jeff is the author of How Not to Suck at Marketing. In this episode, he touches on what he calls the three fundamentals for modern marketers: focus, flexibility, and resiliency. He also discusses how he repositioned himself through personal branding to move past the limitations of his Marketing Manager title to become a Chief Marketing Officer.

Om Podcasten

Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.