Switching Vertical with Patrick Witham (Postmates)

Patrick was Director of User Acquisition at Product Madness when he started to observe the rapidly growing market of on-demand delivery. He then decided to move vertical and took up a position as Director of UA at Postmates. In this podcast, we discuss the process of transitioning from one vertical to another and the exciting challenge of strategizing for a new target market.

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.